Martiin Couture

Martiin Couture brings nearly 3 decades of leadership experience in the automotive and technology sectors, guided by a deep commitment to community service, ethical leadership, and the human connection that underpins meaningful change. Over the course of his career, he has
led multimillion-dollar dealership operations and overseen mergers and acquisitions involving billions of dollars in transactional value, demonstrating both strategic vision and operational
excellence.

His journey began in 1997 with General Motors Canada and Toyota Canada Inc., where he managed critical programs in warranty and transportation services. Throughout his career, Martiin has focused on building high-integrity operations that prioritize long-term value and positive impact for both clients and communities.

Since 2015, Martiin has also been quietly successful in the cryptocurrency space, where his early involvement and thoughtful investment strategies have led to lasting impact. He brings the same disciplined, people-first mindset to emerging technologies as he has to traditional industries.
Known for his humility and preference to work behind the scenes, Martiin focuses on helping others succeed. He supports individuals, teams, and organizations by offering steady guidance and behind-the-scenes leadership—revitalizing initiatives and fostering sustainable growth
without seeking the spotlight.

Together with his beloved wife of 28 years, Lori, and their four children, Martiin embraces the beauty and depth of life’s human experience. He is passionate about giving back and is honored to support charitable causes that promote dignity, opportunity, and hope for all.